The company is proud to be a “Made in Singapore” manufacturer since 1947. It produces Rock Sugar, Red Jaggery Sugar and Black Jaggery Sugar for the Singapore market under the Star Brand. Its new line of products cater to the retail market (Business to Consumer), namely Jewels Rock Sugar Sticks, Cheng Brand, D'Petite Baker and more.
The company is a recognized and trusted brand with international quality certification standards like ISO22000, Biz Safe, & Halal Certified. It is also a member of the Refined Sugar Association in London. The company aims to be more sustainable in its sourcing and manufacturing. It is part of VIVE Sustainability Program and has pledged to switch to environmentally friendly packaging materials by the end of 2020.