Our Mission

To deliver sweet value to people and enhancing their lives.

Our Vision

To be in every home providing sweetness.

The company is proud to be a “Made in Singapore” manufacturer that is forward looking and re-inventing itself. Apart from producing Rock Sugar, Red Jaggery Sugar and Black Jaggery Sugar for the Singapore market under the Star Brand, Cheng Yew Heng started a new line of products to venture into the retail market(B2C)- Jewels Rock Sugar Sticks.

It hopes to educate the younger generation about rock sugar as well as inspire collaborations and other companies to innovate in traditional spaces. It first started selling in local design stores, Naiise in September 2016. Today it retails in more than 170 across high end department stores, specialty stores, supermarkets & airport stores in Singapore, China and Hong Kong.

We are the oldest and only sugar manufacturer in Singapore

Cheng Yew Heng is Singapore’s leading manufacturer and trader of Sugar products and soft commodities for more than 73 years. It was established in 1947 as a candy and preserved fruits manufacturer but quickly switched to producing traditional sugars like Rock Sugar, Red/Black Jaggery Sugar for families in Singapore.

Today, the family business is a private limited company focused in 4 key areas, manufacturing, logistics, commodity trading and incubation of food startups.

Jewels Rock Sugar Sticks are a spin on tradition, focusing on taste and experiences with unique collaborations to bring consumers experience and excitement. At the end of 2018, the company also created its new range of D-I-Y cupcake mixes for young children, that has pre-biotics, reduced sugar, high fiber and can be made using a rice cooker. Cheng Yew Heng is looking to further create and grow its B2B and B2C businesses through collaborations, global exports, innovation and digitalization.

The company is a recognized and trusted brand with international quality certification standards like ISO22000, Biz Safe, & Halal Certified. It is also a member of the Refined Sugar Association in London trading more than 500,000mt of Sugar around the world in the last 5 years. The company aims to be more sustainable in its sourcing and manufacturing. It is part of VIVE Sustainability Program and has pledged to switch to environmentally friendly packaging materials by the end of 2020.

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